Last Updated: December 2025

1. INTRODUCTION

Wilton AI ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our App and Services.

2. DATA WE COLLECT

We collect and process the following categories of personal data:

Account Information: Name, email address, telephone number, business name.
Call Data: Recordings, transcriptions, summaries, and metadata processed by our AI systems.
Usage Data: Information about how you use our App and website.
Payment Information: Processed securely via Stripe (we do not store your full card details).

3. HOW WE USE YOUR DATA

We use your data on the following legal bases:

Performance of Contract: To provide the services you've signed up for.
Legitimate Interests: To improve our AI models and service quality.
Legal Obligation: To comply with relevant UK laws and regulations.

4. DATA SHARING AND TRANSFERS

We use trusted third-party providers to help deliver our services, including:

Twilio (Telephony)
Retell AI (AI Voice Agents)
Firebase/Google (Infrastructure and Auth)
Stripe (Payments)

Where data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place.

5. DATA RETENTION

Call recordings and transcriptions are retained based on your subscription tier (7, 30, or 90 days) and are automatically deleted thereafter.

6. YOUR RIGHTS

Under UK GDPR, you have the right to access, rectify, or erase your personal data. You also have the right to object to or restrict certain processing.

To exercise these rights, please contact us at support@wilton.app.

7. CONTACT US

If you have any questions about this Privacy Policy, please email us at support@wilton.app.